NEWS

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McLaren Senna delights gaming experts at Estoril

Six personalities from the gaming world had the chance to take part in a day full of experiences with the McLaren Senna and Forza Horizon 4. The game will be launched on October 2

Riding in the passenger seat of the new McLaren Senna and playing the demo version of Forza Horizon 4 before the game’s official launch: this was the day six digital influencers had the chance to experience at the Estoril raceway – the place where Ayrton Senna had his first win in Formula One, in 1985. The lucky gamers were Mike Channell, Ben Perkin, Lukas Bracht, Maxence Yvon, Roc Massaguer and Ric Fazeres.

To wrap up the unforgettable day in Portugal, all six guests had a chat with Bruno Senna, Ayrton’s nephew and the Senna Brand ambassador, and with the chief designer of the McLaren Senna, Argentine Esteban Palazzo.

 “Thank you, McLaren and Microsoft, for inviting me to take part in the presentation of the McLaren Senna and play Forza Horizon 4”, said Spaniard Roc Massaguer, whose YouTube channel has 800 thousand subscribers.

Britton Mike Channell was one of the invited influencers who enjoyed the experience and gave the game a thumbs-up: “I’m convinced that Forza Horizon 4 will rock the world when it arrives in October for Xbox One and PC”, said Mike, who has more than 2.1 million subscribers in his YouTube channel.

Adding up the content created by all six digital influencers, the experience designed by the partnership between Mclaren Senna and Microsoft yielded 24 publications, reaching 6.4 million people, with an engagement of 618 thousand users.