A few hours before the start of the most important sports event in the world, the World Cup, Nike unveiled an ad featuring the words of international idol Ayrton Senna da Silva. In the spot \u201cChegue L\u00e1\u201d(\u201cGet There\u201d), the voice of one the greatest Formula One drivers ever inspires Brazilians as it describes the path to victory, always filled with adversities to be overcome.<\/p>\n
\u201cWhoever you are, whatever your position in life \u2013 whether really high or very low \u2013 your goal should be to keep your strength, your determination, and always do everything with a lot of love and faith in God, because one day you`ll get there. Somehow, you`ll get there.\u201d says Senna.<\/p>\n
The speech aims to motivate every Brazilian, especially athletes, regardless of age and skill level \u2013 motivate them to keep dreaming, have willpower, believe, and risk it all, convinced that their goals will be achieved.<\/p>\n
\u201cOur country is living a unique moment. And we wanted Brazilians to reflect upon the words of a man who \u2013 more than most \u2013 understood that victory comes in many forms, and that you always have a shot at getting there.\u201d, says Henry Rabello, Nike Brazil\u2019s marketing VP.<\/p>\n
\u201cChegue L\u00e1\u201d is another chapter of the \u201cOuse Ser Brasileiro\u201d (\u201cDare to be Brazilian\u201d) campaign, launched in November 2013. Created by Nike Brazil and Wieden + Kennedy S\u00e3o Paulo, the video can be watched at www.nike.com\/ouseserbrasileiro<\/a>.<\/p>\n