Vila Ol\u00edmpia Shopping Center is about to become home to an exciting homage to driver Ayrton Senna. From August 27th do September 21st, it will host the \u201cAyrton Senna na Cabe\u00e7a e no Cora\u00e7\u00e3o\u201d (Ayrton Senna in Our Minds and Hearts) exhibit. For the first time in S\u00e3o Paulo, the exhibit is curated by designer Rodrigo C\u00e2mera, who brought together one of Senna`s original helmets \u2013 the one used by him at the 1994 Brazilian Grand Prix \u2013 and 30 helmets that were customized by invited personalities.<\/p>\n
The S\u00e3o Paulo Edition of \u201cSenna na Cabe\u00e7a e no Cora\u00e7\u00e3o\u201d features 31 items, eight of them exclusive, signed by actors Thiago Lacerda and Reynaldo Gianecchini; artists Zez\u00e3o and Let\u00edcia Matos; TV hosts Ot\u00e1vio Mesquita and Felipe Andreoli and soccer player Daniel Alves. One of the pieces was created by Alan Mosca, son of Sid Mosca, a pioneer in developing visually identifiable helmets for racecar drivers, including Ayrton Senna himself. Mosca\u2019s goal was to create an innovative design, combining current trends with Ayrton\u2019s striking personality.<\/p>\n
\u201cIn the year we celebrate 20 years of Ayrton Senna\u2019s legacy, it is an honor to host an exhibit that is going to bring part of our idol\u2019s universe to all of his admirers\u201d, says Emerson Lucas, marketing manager of the Vila Ol\u00edmpioa Shopping Center. The exhibit, in a partnership with the Ayrton Senna Institute, will be on display at the ground floor.<\/p>\n
Before arriving in S\u00e3o Paulo, the \u201cSenna na Cabe\u00e7a e o Cora\u00e7\u00e3o\u201d exhibit stopped by BH Shopping, in Belo Horizonte (MG). Some of the customized helmets come from there, such as the ones by musicians Paula Fernandes and Fernanda Takai; Jota Quest\u2019s singer Rog\u00e9rio Flausini; carnival artist Paulo Barros; fashion designers Ronaldo Fraga, Lino Villaventura, Teresa Santos, Vitor Dzenk and Martielo Toledo; designers Domingos T\u00f3tora and Gustavo Greco; jewelry designer Mary Arantes; advertising professionals Carla Madeira and Adriana Machado; artists Rog\u00e9rio Fernandes and Leopoldo Martins; chef Felipe Rameh; architects L\u00e9o Dicaprio and Freuza Zechmeister and entrepreneurs \u00c2ngela Gutierrez and \u00c9rika dos Mares Guia. The personalities invited to customize the helmets had complete creative freedom to honor Senna.
\n[<\/p>","protected":false},"excerpt":{"rendered":"
Vila Ol\u00edmpia Shopping Center is about to become home to an exciting homage to driver Ayrton Senna. From August 27th do September 21st, it will host the \u201cAyrton Senna na Cabe\u00e7a e no Cora\u00e7\u00e3o\u201d (Ayrton Senna in Our Minds and Hearts) exhibit. For the first time in S\u00e3o Paulo, the exhibit is curated by designer […]<\/p>","protected":false},"author":1,"featured_media":19116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,17],"tags":[],"class_list":["post-17850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencias-para-fas","category-novidades"],"_links":{"self":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts\/17850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/comments?post=17850"}],"version-history":[{"count":0,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts\/17850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/media\/19116"}],"wp:attachment":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/media?parent=17850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/categories?post=17850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/tags?post=17850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}