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Ayrton Senna fans have another great reason to attend the S\u00e3o Paulo International Automobile Show. Starting next Thursday, October 30th, visitors of the Anhembi Exhibitions Pavilion will be able to see the \u201cSenna: Head and Heart\u201d exhibit, highlighting four original Ayrton Senna helmets, plus 20 others that were customized by Brazilian celebrities. Three out of them are being shown to public by the very first time. The never-before-seen helmets were created by singer Preta Gil, by actress Priscila Fantin and by entrepreneur Bethy Lagard\u00e8re.<\/p>\n
The exhibit, curated by Rodrigo C\u00e2mara, can be seen at the 28th S\u00e3o Paulo International Automobile show until November 9th, and is part of the series of homages to the three-time F1 world champion\u2019s 20-year legacy<\/p>\n
\u201cWe are glad to bring 2-014\u2019s last iteration of the \u201cSenna: Head and Heart\u201d exhibit to the Automobile Show. We have a four-year partnership with the event and we are sure that Ayrton\u2019s fans who attend it will be delighted by the chance to see up-close some of the three-time champion\u2019s original helmets, as well as the ones specially created as a tribute to him in the year we celebrate 20 years of his legacy.\u201d, says Viviane Senna, president of the Institute.<\/p>\n
Besides de exhibit, attendees will have a chance to purchase licensed Ayrton Senna merchandise. The store will be located in the Institute\u2019s stand and it will be open for the duration of the event. All revenue from the sale of items during the Automobile Show will go to the Ayrton Senna Institute\u2019s educational projects.<\/p>\n
“Senna: Head and Heart”<\/strong><\/p>\n Where:<\/strong> 28th S\u00e3o Paulo International Automobile Show \u2013 Anhembi Convention Palace \u2013 S\u00e3o Paulo – Booth N450<\/p>\n