{"id":17940,"date":"2015-05-22T15:49:04","date_gmt":"2015-05-22T18:49:04","guid":{"rendered":"https:\/\/www.senna.com:8888\/manual-do-carro\/ayrton-senna-em-holograma-voce-viu-essa\/"},"modified":"2015-05-22T15:49:04","modified_gmt":"2015-05-22T18:49:04","slug":"ayrton-senna-em-holograma-voce-viu-essa","status":"publish","type":"post","link":"https:\/\/www.senna.com\/en\/ayrton-senna-em-holograma-voce-viu-essa\/","title":{"rendered":"An Ayrton Senna hologram \u2013 have you seen it?"},"content":{"rendered":"<p>During the Spanish GP weekend, a very special moment took place outside the Barcelona circuit. In a McLaren promotional event, sponsored by Tag Heuer, Ayrton Senna was depicted in a hologram, alongside his number 12 McLaren Honda, the car with which he won his first world title, in 1988. The three-time champion shared the stage with Fernando Alonso, McLaren`s current driver, who described himself as a fan of the Brazilian.<\/p>\n<p>\u201cHe was my idol. I probably became a Formula One driver because of him\u201d, said Alonso to journalists.<\/p>\n<p>In the course of the event,<a href=\"https:\/\/www.youtube.com\/watch?v=RfCeAjAR-_s&amp;index=1&amp;list=PL6C70BA923593413E\"> the audience was treated to scenes of Alonso driving Ayrton\u2019s MP4\/4<\/a>, showing a hypothetical duel between the team`s current car (MP4\/30), driven by Jenson Button, and the 1988 car, which was recently <a href=\"https:\/\/www.senna.com\/en\/noticias\/mclaren-de-1988-e-eleito-o-melhor-carro-da-historia-da-formula-1-pela-revista-racing\/\">chosen by Racing Magazine as the best F1 car ever<\/a>.<\/p>\n<p>In the event that celebrated a 30-year partnership between Tag Heuer and McLaren, Senna`s images and quotes made for a nostalgic and touching presentation. Take a look at the video.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/yOz-lI0bZp0?list=PL6C70BA923593413E\" height=\"480\" width=\"853\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>The Ayrton Senna Institute\u2019s Branding Director, Bianca Senna, joined Alonso on the stage, claiming that the McLaren is still<br \/>\nbeing driven by a great driver.<\/p>\n<p>\u201cAlonso is a very special driver. He has a lot in common with Ayrton \u2013 he\u2019s 300% committed to what he wants and to what he does. You can be a racecar driver, but if you don`t have that, it`s going to be hard to become a champion, as he did twice.\u201d<\/p>\n<p>The hologram was created by 4D Emotion, the same company responsible by other famous holograms, like Tupac`s and Cazuza`s. They worked on Ayrton`s hologram for around four months, with the help of Bianca Senna and the Ayrton Senna Institute.<\/p>","protected":false},"excerpt":{"rendered":"<p>During the Spanish GP weekend, a very special moment took place outside the Barcelona circuit. In a McLaren promotional event, sponsored by Tag Heuer, Ayrton Senna was depicted in a hologram, alongside his number 12 McLaren Honda, the car with which he won his first world title, in 1988. The three-time champion shared the stage [&hellip;]<\/p>","protected":false},"author":1,"featured_media":19010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,11],"tags":[],"class_list":["post-17940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades","category-senna-na-midia"],"_links":{"self":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts\/17940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/comments?post=17940"}],"version-history":[{"count":0,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts\/17940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/media\/19010"}],"wp:attachment":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/media?parent=17940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/categories?post=17940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/tags?post=17940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}