{"id":18062,"date":"2015-12-04T10:44:13","date_gmt":"2015-12-04T12:44:13","guid":{"rendered":"https:\/\/www.senna.com:8888\/manual-do-carro\/no-dia-mundial-da-propaganda-relembre-as-propagandas-em-que-ayrton-senna-participou\/"},"modified":"2015-12-04T10:44:13","modified_gmt":"2015-12-04T12:44:13","slug":"no-dia-mundial-da-propaganda-relembre-as-propagandas-em-que-ayrton-senna-participou","status":"publish","type":"post","link":"https:\/\/www.senna.com\/en\/no-dia-mundial-da-propaganda-relembre-as-propagandas-em-que-ayrton-senna-participou\/","title":{"rendered":"On World Advertising Day, remember the campaigns Ayrton Senna participated on"},"content":{"rendered":"<p><\/p>\n<p dir=\"ltr\">December 4th is also World Advertising Day. And anyone who follows sports knows about the close relationship between athletes and advertising, especially in the case of an international sport, like Formula One. After all, the support of famous brands was vital to Ayrton Senna\u2019s career, from go-kart racing to his three world titles in the biggest category of motorsports. That\u2019s why the Ayrton Senna official website is taking a look back at some of his most memorable advertising campaigns \u2013 most of them run in Brazil, where the driver always had a huge commercial appeal.<\/p>\n<p dir=\"ltr\"><strong>1- Banco Nacional<\/strong><\/p>\n<p dir=\"ltr\">Throughout Ayrton Senna\u2019s career, Banco Nacional, was one of the driver\u2019s most iconic sponsors. As a symbol of Senna\u2019s bond with his home-country, his famous blue cap was part of his Sunday racing gear. The bank supported Senna from 1985 to 1994. Even though the brand doesn\u2019t exist anymore (the bank was acquired by Unibanco which, in turn, merged with Ita\u00fa), Nacional boasts another historic marketing case: it sponsored the first nationally broadcast news program in Brazil, TV Globo\u2019s Jornal Nacional.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SaJ4GGK3Ad4?rel=0&amp;showinfo=0\" width=\"650\" height=\"488\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\"><strong>2- Shell<\/strong><\/p>\n<p dir=\"ltr\">Shell was one of Ayrton Senna\u2019s mains supporters throughout his career. It was there when the Brazilian won his three F1 word titles (1988, 1990, and 1991) and for each one of his victories with McLaren. Senna starred in several ad campaigns for them as a McLaren driver (from \u201988 to \u201993) and, nowadays, Ra\u00edzen, Shell\u2019s licensed brand in Brazil, supports the Ayrton Senna Institute in many educational initiatives, such as the 2015 campaign \u201cDoe Letras\u201d (\u201cDonate Letters\u201d).<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7IK69vNiWQo?rel=0&amp;showinfo=0\" width=\"650\" height=\"488\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\"><strong>3- Ford &#8211; Corcel II\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Senna\u2019s relationship with Ford started during the Brazilian\u2019s successful stint as a Formula driver in England. The company bet on the potential of the driver, who became a Formula Ford 1600 champion in 1981 and won the Formula Ford 2000 title in 1982. In 1983, Senna appeared in an ad for the Corcel II, an ethanol-powered car being launched in Brazil, as well as in other campaigns in the following years.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19638\" src=\"https:\/\/www.senna.com\/wp-content\/uploads\/2015\/12\/carros-senna-4-1.jpg\" alt=\"\" width=\"620\" height=\"817\" srcset=\"https:\/\/www.senna.com\/wp-content\/uploads\/2015\/12\/carros-senna-4-1.jpg 620w, https:\/\/www.senna.com\/wp-content\/uploads\/2015\/12\/carros-senna-4-1-228x300.jpg 228w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p dir=\"ltr\"><strong>4- Ford &#8211; Escort XR3<\/strong><\/p>\n<p dir=\"ltr\">The partnership between Ford and Ayrton Senna lasted until his first year in Formula 1. In 1984, as a Toleman driver, he starred in the Escort XR3 commercial, a car that captured the future champion\u2019s style. Sporting a 1.6 liter, 83 horsepower engine, a rear wing and auxiliary headlights, it became one of the most desired vehicles by young people at the time.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.youtube.com\/watch?v=rp-c0YdYpZw\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rp-c0YdYpZw?rel=0&amp;showinfo=0\" width=\"650\" height=\"488\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a><\/p>\n<p dir=\"ltr\">5- Philip Morris &#8211; Marlboro<\/p>\n<p dir=\"ltr\">Tobacco advertising was allowed for several years, in Formula One, until its banishment in the middle of the last decade. During his time at McLaren, from 1988 to 1993, Ayrton Senna\u2019s cars had Philip Morris \u2013 the tobacco giant \u2013 as their main sponsor. Marlboro, one of the group\u2019s brands, had also sponsored Ayrton\u2019s Toleman, in 1984. When he was at Lotus, Senna drove cars emblazoned with the John Player Special and Camel logos. And Williams was sponsored by Rothmans. It is important to notice that the driver\u2019s official website, maintained by the Ayrton Senna Institute, does not display tobacco brands in its pages, in accordance with the current tobacco legislation in Brazil.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UmCkq9K7t2Y?rel=0&amp;showinfo=0\" width=\"650\" height=\"488\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\">6- Allianz<\/p>\n<p dir=\"ltr\">Allianz and the Ayrton Senna Institute have announced a partnership in 2015, and, a few months later, an ad for the insurance company, featuring driver Eric Comas, who was saved by Ayrton Senna after an accident during the practice sessions for the 1992 Belgian Grand Prix, received an award. The #MeuMomentoSenna (#MySennaMoment) campaign was a hit in social media, where fans shared how the driver had touched their lives.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Jnm3yz5oimA?rel=0&amp;showinfo=0\" width=\"650\" height=\"366\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\">7- Nike<\/p>\n<p dir=\"ltr\">Ayrton Senna\u2019s voice was used in the \u201cChegue L\u00e1\u201d (\u201cGet There\u201d) Nike campaign, in 2014, which highlights patriotism, one of the lessons the champion tried to impart on his fans. The goal of Ayrton\u2019s speech is to inspire and motivate athletes who want to improve their performance.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/T-rd8LZm50w?rel=0&amp;showinfo=0\" width=\"650\" height=\"366\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\">8-Honda<\/p>\n<p dir=\"ltr\">Honda and Senna were synonymous with victories in F1. Together, they conquered three world titles and dozens of victories, and the successful partnership was recently honored in a touching recreation of a record-breaking lap by Ayrton Senna at Suzuka. Watch the video:<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6vGV3zmDZFw?rel=0&amp;showinfo=0\" width=\"650\" height=\"366\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>December 4th is also World Advertising Day. And anyone who follows sports knows about the close relationship between athletes and advertising, especially in the case of an international sport, like Formula One. After all, the support of famous brands was vital to Ayrton Senna\u2019s career, from go-kart racing to his three world titles in the [&hellip;]<\/p>","protected":false},"author":1,"featured_media":18903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,11],"tags":[],"class_list":["post-18062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades","category-senna-na-midia"],"_links":{"self":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts\/18062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/comments?post=18062"}],"version-history":[{"count":0,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts\/18062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/media\/18903"}],"wp:attachment":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/media?parent=18062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/categories?post=18062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/tags?post=18062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}