{"id":21324,"date":"2018-04-27T15:32:18","date_gmt":"2018-04-27T18:32:18","guid":{"rendered":"https:\/\/www.senna.com\/?p=21324"},"modified":"2018-04-27T15:32:18","modified_gmt":"2018-04-27T18:32:18","slug":"instituto-ayrton-senna-lanca-inedita-campanha-para-valorizar-os-educadores-brasileiros","status":"publish","type":"post","link":"https:\/\/www.senna.com\/en\/instituto-ayrton-senna-lanca-inedita-campanha-para-valorizar-os-educadores-brasileiros\/","title":{"rendered":"The Ayrton Senna Institute Launches new campaign in celebration of Brazilian teachers"},"content":{"rendered":"<p>The Ayrton Senna Institute launches this Tuesday, May 1<sup>st<\/sup>, an unprecedented campaign, celebrating the role of the Brazilian teacher and highlighting the outstanding work performed by the organization since 1994. The Institution, which is the greatest legacy left by Ayrton Senna out of the track, has already qualified 220 thousand Brazilian teachers and helped 22 million children and young people in all regions of the country over the last 23 years.<\/p>\n<p>The first phase of the #MyTeacherMyIdol campaign, created by Africa ad agency, starts with a moving video that emphasizes the numbers achieved by the Ayrton Senna Institute throughout its history. The main characters in the movie are the students and teacher of schools in Itatiba, in the state of S\u00e3o Paulo, who benefited from the Institute\u2019s educational solutions. Together, they sing the \u201cVictory Theme\u201d \u2013 the song that used to score each victory achieved by the three-time Formula 1 champion \u2013 in order to show the champion is still breaking records, only now in the field of education.<\/p>\n<p>\u201cJust like Ayrton Senna, the Brazilian teacher should be seen as a national idol. After all, a good education is the key to a world of opportunities for everyone. That\u2019s the goal we\u2019ve been working towards over the last 23 years, bringing to life Ayrton\u2019s greatest dream. We want to show the power of education through this campaign and to start a conversation with society at large, so that more people can engage with this fundamental cause in Brazil\u201c, says Bianca Senna, the Ayrton Senna Institute\u2019s Branding Director.<\/p>\n<p>\u201cWe all know that the teacher has a crucial role in our country but the Ayrton Senna Institute has it as its core belief in order to perform their amazing work. That\u2019s where our campaign\u2019s main insight came from: the Institute that bears the name of the greatest Brazilian idol is showing everything they do to make an idol out of every single teacher, and inviting all of us to take part in it\u201d, sums up Jorge Iervolino, Africa\u2019s Creative Director.<\/p>\n<p>On the campaign\u2019s second phase, scheduled to air in the second semester, a new spot will be launched, with the aim of celebrating and highlighting even more the image of the teacher.<\/p>\n<p><strong>Watch the campaign\u2019s first video:\u00a0<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Instituto Ayrton Senna | Meu Educador Meu \u00cddolo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hFf5C9jJKMY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>TECHNICAL DETAILS<\/strong><\/p>\n<p>Title: #My TeacherMyIdol<br \/>\n<strong>Ad Agency:<\/strong> Africa<br \/>\n<strong>Advertiser: <\/strong>Ayrton Senna Institute<br \/>\n<strong>Product:<\/strong> Institutional<br \/>\n<strong>CCO:<\/strong> Sergio Gordilho<br \/>\n<strong>Creative Director:<\/strong> Beto Rogoski \/ Bruno Valen\u00e7a \/ Jorge Iervolino \/ Rafael Campello<br \/>\n<strong>Associate Creative Director:<\/strong> Fernando Drudi<br \/>\n<strong>Copywriter:<\/strong> Felipe Silva\/ Beto Rogoski<br \/>\n<strong>Art Director:<\/strong> Daniela Albuquerque<br \/>\n<strong>Institutional:<\/strong> Rosi Ferreira<br \/>\n<strong>media:<\/strong> Bruna Olimpio<br \/>\n<strong>Planning:<\/strong> Alexandre D\u00f3ria \/ Douglas Nogueira<br \/>\n<strong>Production\/Agency:<\/strong>\u00a0Rodrigo Ferrari \/ Patricia Melito \/ Valdir dos Santos<br \/>\n<strong>Producer:<\/strong>\u00a0Killers Filmes<br \/>\n<strong>Director:<\/strong>\u00a0Diogo Gameiro<br \/>\n<strong>Executive Producer:<\/strong> Julia Tavares<br \/>\n<strong>Production Coordinator:<\/strong>\u00a0Norma dos Santos<br \/>\n<strong>Assistant Director:<\/strong> Akassia Gon\u00e7alves \/ Paula Balieiro<br \/>\n<strong>Director of Photography:<\/strong>\u00a0Alexandre Elaiuy<br \/>\n<strong>Art Director:<\/strong> Paulo Ribeiro<br \/>\n<strong>Art Assistant: <\/strong>Edu Fazzio<br \/>\n<strong>Production:<\/strong> Alexandre Pierro \/ Alexandre Benjamin \/ Gilberto Zanzanelli<br \/>\n<strong>Costumes:<\/strong> Katia Gimenez \/ Flavia Martins Netto<br \/>\n<strong>Editor:<\/strong>\u00a0Caio D\u2019Andrea<br \/>\n<strong>Post-Production Coordinator:<\/strong> Andreia Figueiredo<br \/>\n<strong>Post-Production:<\/strong>\u00a0Casablanca<br \/>\n<strong>Color Grading:<\/strong>\u00a0Casablanca<br \/>\n<strong>Producer\/Sound: <\/strong>Antfood<br \/>\n<strong>Customer Service\/Sound: <\/strong>Renato Castro and Christiane Rachel<br \/>\n<strong>Conductor\/Soundtrack Production: <\/strong>Lou Schmidt,\u00a0Amanda Grus e\u00a0Pedro Curvello<br \/>\n<strong>Production: <\/strong>Equipe Antfood<br \/>\n<strong>Narrator: <\/strong>Louren\u00e7o Schmidt<br \/>\n<strong>Approval\/Client:<\/strong> Fabiana Fragiacomo e Bianca Senna<br \/>\n<strong>Date of first airing: <\/strong>01\/05\/2018<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The Ayrton Senna Institute launches this Tuesday, May 1st, an unprecedented campaign, celebrating the role of the Brazilian teacher and highlighting the outstanding work performed by the organization since 1994. The Institution, which is the greatest legacy left by Ayrton Senna out of the track, has already qualified 220 thousand Brazilian teachers and helped 22 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":21329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,11],"tags":[],"class_list":["post-21324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades","category-senna-na-midia"],"_links":{"self":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts\/21324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/comments?post=21324"}],"version-history":[{"count":0,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/posts\/21324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/media\/21329"}],"wp:attachment":[{"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/media?parent=21324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/categories?post=21324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.senna.com\/en\/wp-json\/wp\/v2\/tags?post=21324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}