{"id":44432,"date":"2025-04-30T23:00:20","date_gmt":"2025-05-01T02:00:20","guid":{"rendered":"https:\/\/www.senna.com\/?p=44432"},"modified":"2026-02-20T20:31:27","modified_gmt":"2026-02-20T23:31:27","slug":"programacao-especial-senna-tower-balneario-camboriu","status":"publish","type":"post","link":"https:\/\/www.senna.com\/en\/portugues-balneario-camboriu-ganha-programacao-especial-para-celebrar-lancamento-do-senna-tower\/","title":{"rendered":"Balne\u00e1rio Cambori\u00fa unveils Special programming to celebrate Senna Tower\u2019s launch"},"content":{"rendered":"

Known for its innovation and grandeur, Balne\u00e1rio Cambori\u00fa is set to become the stage for a series of immersive public experiences celebrating the upcoming launch of Senna Tower\u2014an architectural landmark by FG Empreendimentos in collaboration with the Senna Brand. The project honors the legacy of Ayrton Senna at one of the most iconic addresses in Brazil.<\/p>\n\n\n\n

From April 30 to June 8, the city will host a lineup of interactive and immersive attractions for both residents and visitors. Explore the full calendar of events below:<\/p>\n\n\n\n

FG Big Wheel Experience & Night Projections<\/h2>\n\n\n\n

From April 30 to May 10, the FG Big Wheel will be transformed into a spectacular nighttime attraction, featuring iconic imagery projected onto the structure as part of an immersive audiovisual experience. The show includes a countdown to the official launch of Senna Tower. The gondolas will also be decorated with custom graphics, creating a sensory journey for all visitors.<\/p>\n\n\n\n

Dates:<\/strong> April 30 \u2013 May 10<\/p>\n\n\n\n

Hours of Operation:<\/strong>
May 1: 9 AM \u2013 9 PM (special hours)
Friday to Tuesday: 9 AM \u2013 9 PM
Thursdays: 2 PM \u2013 9 PM
Closed on Wednesdays (except holidays)
Location:<\/strong> FG Big Wheel
Tickets:<\/strong> Projections are free and visible from the beachfront. Wheel rides cost R$ 80 (full) and R$ 40 (half-price). Visit FG Big Wheel’s website<\/a> for more info.<\/p>\n\n\n\n

Skyline Hero: Aeromagic Balloons<\/h2>\n\n\n\n

From May 7 to 11, a helmet-shaped hot air balloon\u2014paying tribute to Ayrton Senna\u2019s iconic gear\u2014will offer tethered rides by the Barra Sul shoreline. This breathtaking attraction combines adventure, emotion, and stunning views of Balne\u00e1rio Cambori\u00fa.<\/p>\n\n\n\n

Dates:<\/strong> May 7\u201311<\/p>\n\n\n\n

Operating Hours (weather permitting):<\/strong>
Wednesday to Friday: 9 AM \u2013 12 PM
Saturday & Sunday: 9 AM \u2013 4 PM
Location:<\/strong> Central Beach of Balne\u00e1rio Cambori\u00fa, in front of Espa\u00e7o Senna Tower (Av. Atl\u00e2ntica, 4466)<\/p>\n\n\n\n

Tickets:<\/strong> Free, with limited availability via Sympla. The reservation link will be shared on the official FG and Senna Tower Instagram accounts.<\/p>\n\n\n\n

The Light Show<\/h2>\n\n\n\n

On May 8, 9, and 10, visitors will witness a one-of-a-kind light show unveiling the official Senna Tower model, enhanced by dynamic visual and sound effects. Designed to convey the scale and emotion of the project, the experience promises to captivate the audience.<\/p>\n\n\n\n

Showtimes:<\/strong> May 8 at 7 PM and May 9 at 8 PM<\/p>\n\n\n\n

Tickets:<\/strong> Free
Location:<\/strong> Espa\u00e7o Senna Tower (Av. Atl\u00e2ntica, 4466)<\/p>\n\n\n\n

Immersive Virtual Reality<\/h2>\n\n\n\n

Step into the world of Senna Tower through interactive VR stations placed throughout the city. This immersive experience invites visitors to virtually ascend to the top of the future tower and feel the magnitude of what will become the tallest residential building in the world\u2014over 500 meters tall.<\/p>\n\n\n\n

Dates:<\/strong> May 5 \u2013 June 8<\/p>\n\n\n\n

Hours:<\/strong> 9 AM \u2013 6 PM
Tickets:<\/strong> Free
Locations:<\/strong> FG Headquarters: Av. Brasil, 2260, Ed. Dolce Vitta \u2013 Downtown \/ FG North Space: Av. Brasil, 185 \u2013 North End \/ Tour Royalle Sales Center: Av. Atl\u00e2ntica, 1542 \u2013 Downtown \/ FG Brava Space: Av. Carlos Drummond de Andrade, 304 \u2013 Praia dos Amores.<\/p>\n\n\n\n

Victory in the Skies: Esquadrilha Fox Air Show<\/h2>\n\n\n\n

On May 11, the renowned Esquadrilha Fox pilots will deliver a breathtaking tribute in the skies of Balne\u00e1rio Cambori\u00fa. In a moving homage, they will \u201cdraw\u201d the silhouette of the Senna Tower facade in the air\u2014an aerial performance full of artistry, precision, and symbolism.<\/p>\n\n\n\n

Date:<\/strong> May 11<\/p>\n\n\n\n

Time:<\/strong> 4 PM
Tickets:<\/strong> Free
Location:<\/strong> Central Beach of Balne\u00e1rio Cambori\u00fa, in front of Espa\u00e7o Senna Tower.<\/p>\n\n\n\n

Follow the official Senna Tower Instagram<\/a> for updates and announcements about the launch and activations.<\/p>\n\n\n\n

Discover Senna Tower<\/h2>\n\n\n\n

Senna Tower is an architectural masterpiece inspired by Ayrton Senna\u2019s journey<\/a> \u2014 a symbol of the Hero\u2019s Path, breaking limits, and the relentless pursuit of greatness. With an investment of over R$ 3 billion by FG Empreendimentos and Havan, and a creative concept developed by Lalalli Senna<\/strong> and the Senna Brand, the tower will soar over 500 meters high.<\/p>\n\n\n\n

In addition to its private residences, the tower will feature public areas for entertainment, dining, and immersive tributes to the legendary driver. The project includes 228 units in total: 204 luxury apartments, 18 sky mansions, 4 duplex penthouses, and 2 ultra-premium triplex penthouses.<\/p>\n\n\n\n

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