Much more than a group, a movement that began with Ayrton Senna and continues through the family with the aim of helping each individual develop their potential and fostering the Senna spark in all of us. 

We believe in the potential that each individual has within them.

We exist with the purpose of motivating each person to be their best version, which is why each brand has its own unique way of achieving this goal. 

We are a positive cycle that never ends. In this way, the actions and products of the Senna and Senninha brands generate resources that are invested in the educational programs of the Ayrton Senna Institute.