The Senna Brand is expanding its reach to connect Ayrton Senna’s legacy with a new generation of fans. In partnership with Floruit Entertainment – a globally recognized Brazilian group specializing in Minecraft – a groundbreaking project will be launched worldwide this month: an exclusive Minecraft map reimagining three of the most iconic moments from Senna’s career. With this initiative, Ayrton Senna becomes the first motorsport figure to have a dedicated space within the game.

The map features over 200 meticulously detailed models, including the legendary cars driven by Senna himself. This interactive and educational journey, available in both Portuguese and English, immerses players in the history of Ayrton’s career through a compelling narrative and an original soundtrack inspired by Brazil.

Aligned with the Senna Brand’s entertainment vertical – focused on video games and digital experiences – the project aims to make Ayrton’s legacy more accessible and inspiring for younger generations. By embracing the gaming world, it brings his story to life for a global audience.

“This Minecraft project allows us to share Ayrton’s story in a groundbreaking and accessible way for all ages,” says Bianca Senna, CEO of Senna Brands and Ayrton’s niece. “Minecraft is the world’s largest gaming platform, and having a presence here is essential to strengthening our connection with younger audiences. We are pioneers in this initiative, and it is an honor to celebrate 30 years of his legacy with an experience that inspires young people to feel the thrill of perseverance and determination that he represented,” she adds.

A Unique Experience: Reliving Iconic Moments

In this immersive map, players will have the opportunity to explore and relive three legendary races from Ayrton Senna’s career:

• Go-Kart – 1980: Experience the early days of Ayrton’s career in kart racing, where he won South American titles and nearly secured a world championship. In a dynamic setting, players will take on challenges that test their driving skills from the very start, capturing the competitive spirit and adrenaline that shaped Senna’s journey.
• Monaco – 1988: Relive Ayrton’s legendary qualifying lap at the Monaco Grand Prix, where he secured pole position with an astonishing 1.4-second lead over Alain Prost. Players will feel the intensity and precision required to complete a near-perfect lap, immersing themselves in the mystical experience Senna once described as a complete fusion between himself and the car.
• Interlagos – 1991: In his iconic home victory, Ayrton overcame physical and mechanical challenges to win with only sixth gear in the final laps. In this stage, players will face similar obstacles, experiencing the pressure and exhilaration of racing at the legendary Brazilian circuit.

The project also stands out for its innovation in driving mechanics, featuring functional gears and in-cockpit animations for a more realistic experience. Players can engage in strategic pit stops on the Monaco and Interlagos circuits and explore a virtual museum showcasing historical artifacts from Ayrton Senna’s career.

Available for 310 Minecoins (approximately $1.9 USD) on the Minecraft Marketplace, the map can be played on multiple platforms, including PC, Xbox Series X/S, PlayStation 5, Nintendo Switch, iOS, and Android.

Access the game platform here.