Known for its innovation and grandeur, Balneário Camboriú is set to become the stage for a series of immersive public experiences celebrating the upcoming launch of Senna Tower—an architectural landmark by FG Empreendimentos in collaboration with the Senna Brand. The project honors the legacy of Ayrton Senna at one of the most iconic addresses in Brazil.
From April 30 to June 8, the city will host a lineup of interactive and immersive attractions for both residents and visitors. Explore the full calendar of events below:
FG Big Wheel Experience & Night Projections
From April 30 to May 10, the FG Big Wheel will be transformed into a spectacular nighttime attraction, featuring iconic imagery projected onto the structure as part of an immersive audiovisual experience. The show includes a countdown to the official launch of Senna Tower. The gondolas will also be decorated with custom graphics, creating a sensory journey for all visitors.
Dates: April 30 – May 10
Hours of Operation:
May 1: 9 AM – 9 PM (special hours)
Friday to Tuesday: 9 AM – 9 PM
Thursdays: 2 PM – 9 PM
Closed on Wednesdays (except holidays)
Location: FG Big Wheel
Tickets: Projections are free and visible from the beachfront. Wheel rides cost R$ 80 (full) and R$ 40 (half-price). Visit FG Big Wheel’s website for more info.
Skyline Hero: Aeromagic Balloons
From May 7 to 11, a helmet-shaped hot air balloon—paying tribute to Ayrton Senna’s iconic gear—will offer tethered rides by the Barra Sul shoreline. This breathtaking attraction combines adventure, emotion, and stunning views of Balneário Camboriú.
Dates: May 7–11
Operating Hours (weather permitting):
Wednesday to Friday: 9 AM – 12 PM
Saturday & Sunday: 9 AM – 4 PM
Location: Central Beach of Balneário Camboriú, in front of Espaço Senna Tower (Av. Atlântica, 4466)
Tickets: Free, with limited availability via Sympla. The reservation link will be shared on the official FG and Senna Tower Instagram accounts.
The Light Show
On May 8, 9, and 10, visitors will witness a one-of-a-kind light show unveiling the official Senna Tower model, enhanced by dynamic visual and sound effects. Designed to convey the scale and emotion of the project, the experience promises to captivate the audience.
Showtimes: May 8 at 7 PM and May 9 at 8 PM
Tickets: Free
Location: Espaço Senna Tower (Av. Atlântica, 4466)
Immersive Virtual Reality
Step into the world of Senna Tower through interactive VR stations placed throughout the city. This immersive experience invites visitors to virtually ascend to the top of the future tower and feel the magnitude of what will become the tallest residential building in the world—over 500 meters tall.
Dates: May 5 – June 8
Hours: 9 AM – 6 PM
Tickets: Free
Locations: FG Headquarters: Av. Brasil, 2260, Ed. Dolce Vitta – Downtown / FG North Space: Av. Brasil, 185 – North End / Tour Royalle Sales Center: Av. Atlântica, 1542 – Downtown / FG Brava Space: Av. Carlos Drummond de Andrade, 304 – Praia dos Amores.
Victory in the Skies: Esquadrilha Fox Air Show
On May 11, the renowned Esquadrilha Fox pilots will deliver a breathtaking tribute in the skies of Balneário Camboriú. In a moving homage, they will “draw” the silhouette of the Senna Tower facade in the air—an aerial performance full of artistry, precision, and symbolism.
Date: May 11
Time: 4 PM
Tickets: Free
Location: Central Beach of Balneário Camboriú, in front of Espaço Senna Tower.
Follow the official Senna Tower Instagram for updates and announcements about the launch and activations.
Discover Senna Tower
Senna Tower is an architectural masterpiece inspired by Ayrton Senna’s journey — a symbol of the Hero’s Path, breaking limits, and the relentless pursuit of greatness. With an investment of over R$ 3 billion by FG Empreendimentos and Havan, and a creative concept developed by Lalalli Senna and the Senna Brand, the tower will soar over 500 meters high.
In addition to its private residences, the tower will feature public areas for entertainment, dining, and immersive tributes to the legendary driver. The project includes 228 units in total: 204 luxury apartments, 18 sky mansions, 4 duplex penthouses, and 2 ultra-premium triplex penthouses.
