Ayrton Senna remains an inspiration for athletes driven by determination and the continuous pursuit of excellence. When these core values transcend racing tracks and reach the sands of Beach Tennis courts, two seemingly distinct worlds reveal profound similarities.
On June 12, SENNA and HEROE’S—an Italian brand globally recognized for high-performance rackets and accessories—launched a groundbreaking partnership introducing the first Beach Tennis racket inspired by Ayrton Senna’s legacy. Its unique design features black with golden details, paying homage to Senna’s car colors from his first Formula 1 victory. Ayrton’s signature and his motivational phrase about the relentless pursuit of victory complete the design, aiming to inspire sports enthusiasts and collectors alike.
Special edition
The collaboration is limited to 530 units, available for sale since June 12 exclusively through HEROE’S official website, priced at R$ 4,330.00. The premium limited edition comes packaged in a carbon-finished box with golden print and a special seal inspired by Senna’s helmet.
The HEROE’S x SENNA racket is crafted from woven 3K carbon fiber, delivering exceptional lightness and strength. Additionally, the HEROE’S Predator system ensures vibration absorption, providing unparalleled comfort during play. This high-end design enables even the most demanding players to achieve optimal precision, power, and control.
“HEROE’S was born from a passion for sport and a powerful desire to celebrate overcoming challenges. Each racket we create embodies our belief that everyone, regardless of skill level, can aspire to excellence and write their own story. This project with SENNA perfectly encapsulates our philosophy,” stated Jessica Tinazzi, representative of the HEROE’S brand.
The racket debuted during the Sand Series Brasilia Classic, an international Beach Tennis tournament held from June 9 to June 15 in Brazil’s capital, gathering the world’s top players. Italian athlete Mattia Spoto, one of the leading Beach Tennis players globally and a HEROE’S ambassador, showcased the racket in a special presentation before his match.
Beach Tennis: a rapidly growing sport
Beach Tennis has witnessed exponential global growth, evolving from casual leisure to a prominent sporting phenomenon. In Brazil alone, data from the Brazilian Tennis Confederation (CBT) indicates over 1.2 million regular players and more than 5,000 courts nationwide. Brazilians dominate over 40% of the world’s top 50 players, and major international tournaments frequently take place on Brazilian sand.
A similar growth trajectory is observable in motorsports, which continually rejuvenates its audience by appealing to younger generations. The three-year partnership with SENNA plans to launch additional products targeting diverse audiences united by their passion for performance, excellence, and sport.
“We carefully map initiatives that not only connect SENNA to Ayrton’s fans but also resonate with individuals who share similar ideals, even across different sports. Our presence in Beach Tennis means engaging a youthful, energetic, connected community driven by purpose,” said Ana Simões, Marketing Director of Senna Brands, the company managing the brands associated with the three-time Formula 1 world champion.
As a symbolic gesture of this partnership, a mosaic shaped like the racket was created using traditional Byzantine techniques and materials including glass paste, gold leaf, and Italian white marble. Crafted by Italian artist Lea Ciambelli, this artwork honors the historical ties between Brazil and Italy and was donated to support fundraising for educational projects conducted by Instituto Ayrton Senna.
